Entrepreneurs — get inspo way outside of "same old, same old" 

Copywriters — break out of boring frameworks and gain powerful messaging strategies

Designers — discover the delicate dance between messaging & design

Agency teams — fill Slack with drool-worthy fodder for the next 15 days

Entrepreneurs — get inspo way outside of "same old, same old" 

Copywriters — forget boring frameworks and learn powerful messaging strategies

Designers — discover the delicate dance between messaging & design

Agency teams — fill Slack with drool-worthy fodder for the next 15 days

Newbie designer determined to create work that's not only BEAUTIFUL but also EFFECTIVE

Experienced designer ready to level up your work and start charging more for it

Strategic designer looking for one framework that can inform both messaging and design for ONE cohesive, compelling identity 

Entrepreneurs- You need a name for your brand, ASAP. You want to get the process right — without shelling out thousands to a marketing agency or name specialist.

Marketers- You name brands for a living — and it's hard. You feel like you're missing the background information and inside naming secrets that marketers should have.

Curious People- You love learning about psychology and how big brands manipulate people's brains. You're not planning on naming a brand — you just love the lowdown.

Copywriters- You just got a creative brief containing a "brand archetype" section. Now your self-medicating with food while running 3 Google searches and shooting off frantic Slack posts to anyone who can help.

Entrepreneurs- You got 3 proposals in your inbox from marketing agencies. ($10K, $15K and $30K) — which you can't afford. So you're trying to cobble together a brand strategy on your own — and this is SO not your forte.

Designer- Your already read every archetype book, blog, and free-PDF-in-exchange-for-her-email-address. So your practically an expert. You are just getting stuck at what to DO with all this vague and weighty knowledge.